Are you ready for your brightest eyes EVER?
We've got something special, that we formulated to address the #1 under eye concern in women - dark circles.
ALL ABOUT THE EYES
More delicate skin = first to show signs of aging. Collagen loss, cell renewal decrease, and a reduction of sebaceous activity impact the eye area earlier than the rest of the skin.In addition to typical signs of aging, the eye area also has unique concerns: Dark circles, puffiness, bags, dryness, crow’s feet, and tends to be more sensitive.Yet, most eye creams don’t deliver against the multiple signs of aging that women experience in the eye area.
DARK CIRCLES ARE A TOP 3 SKIN CONCERN & THE PRIMARY CONCERN WOMEN HAVE IN THEIR EYE AREA
But they often express they have yet to find a product that really works….
WHAT CAUSES DARK CIRCLES?
While dark circles are not the same as discoloration, the undereye area is often discolored due to a combination of dark circles and hyperpigmentation. Most eye creams address one, but not both. Dark circles can be caused by a variety of factors: Genetics, thinning skin, lack of sleep, poor hydration or nutrient, illness, stress, allergies, and hyperpigmentation.
There isn’t a single ingredient that can address all the potential causes of dark circles, especially when you consider that dark circles often co-exist and are exaggerated by other concerns as well.
DO I NEED A SPECIFIC EYE PRODUCT?
Since the area around the eye experiences unique concerns and changes – the products we use need to be tailored for the eye area. Facial skincare concentrations can irritate the under eye area. Thinner skin around the eyes: other skincare could cause milia due to too much emollience. Most facial skincare isn’t tested for ocular safety.
READY TO C THE DIFFERENCE?
INTRODUCING DAYTIME BRIGHTENING EYE
Instantly revive and bring radiance to the eyes with this brightness-boosting eye treatment. A potent dose of 10% Vitamin C, Caffeine, and optical brighteners reduce the look of dark circles and puffiness while Hyaluronic Acid, Niacinamide, and botanicals hydrate and plump the appearance of fine lines.
WE BELIEVE THOUGHTFUL FORMULATIONS MATTER. THE RIGHT ACTIVE INGREDIENTS, AT POTENT CONCENTRATIONS, IN A STABLE FORMULA MAKE ALL THE DIFFERENCE.
DAYTIME BRIGHTENING EYE IS POWERED BY 10% VITAMIN C - TETRAHEXYLDECYL ASCORBATE
Everyone loves Vitamin C, but traditional forms have stability issues, can cause irritation, and require sensitizing levels to be effective.
BENEFITS OF THD
- Oil-soluble, making it more stable than traditional Ascorbic Acid.
- Less sensitizing than Ascorbic Acid, as it does not require a low pH to maintain stability and efficacy.
- Has demonstrated better absorption abilities than Ascorbic Acid – over 3x better!
- Well studied benefits on its ability to support collagen health and reduce discoloration.
These benefits make THD a superior choice for women in their late 30s and beyond because it addresses the hormonal impacts of skin aging such as collagen loss, sensitivity, and discoloration.
BENEFITS YOU CAN C
Since we know dark circles can be caused by a variety of factors, and they often co-exist with other skin concerns, we wanted to create a product that was multitasking, addressed the multiple causes of undereye darkness, and most importantly - delivers against the promises it makes.
BRIGHTEN
10% THD Vitamin C and Niacinamide boost collagen, which helps thicken the skin, while reducing hyperpigmentation.
ENERGIZE
Caffeine increases circulation to instantly depuff and reduce dark circles.
HYDRATE
Hyaluronic Acid hydrates the skin to plump the look of fine lines and strengthen the skin.
MOISTURIZE
A blend of botanical moisturizers such as Glycerin, Mimosa Flower Wax, Rose Oil, and Jojoba Esters add moisture and strength while locking in nutrients and hydration.
GLOW
Optical skin brighteners instantly add visible radiance and glow.
THE RESULT? INSTANT GLOW & LONGTERM RESULTS.
HOW TO APPLY
Using your ring finger, gently tap the cream under and around the eye area. Makeup can be immediately applied.
CAN THIS BE USED ON THE CROW’S FEET AND BROW BONE AREA?
YES! To address all the concerns around the eye and brighten the entire area, we recommend applying around the entire ocular bone.
CAN THIS BE USED MORNING AND NIGHT?
YES! While it was designed for Daytime use, there are no concerns with applying 2x a day. To address additional eye concerns and for enhanced benefits, you can use SUBLIME or YOUTHFUL eye as the PM counterpart to Daytime.
WHY USE THE RING FINGER?
The ring finger is going to allow for the lightest application, preventing tugging and pulling of the eye area.
HOW MUCH CREAM DO I NEED?
A little goes a long way! A rice-sized amount is great for both eyes.
CAN I LAYER THIS EYE CREAM WITH ANOTHER EYE CREAM?
To avoid the risk of irritation, we recommend alternating AM/PM instead of layering different eye creams.
IS THIS SAFE FOR SENSITIVE EYES?
Yes! Our product has undergone ocular irritancy testing and is safe for use around the eye area.
Daytime Brightening Eye is different because it addresses the multiple causes of dark circles while also brightening and smoothing the entire eye area. A potent-dose of 10% THD Vitamin C, Caffeine, Niacinamide, Hyaluronic Acid, and optical skin brighteners instantly boosts radiance while providing longterm results. Let’s do a deep dive and learn all about the EYES! SHOP DAYTIME BRIGHTENING EYE.
